They have designed an amazing new clay-based, interlocking brick that is waterproof, fireproof, insect-proof, soundproof, mold and mildew-proof, insulates the home, saves energy and best of all; it's the greenest construction material that exists on the market today.
Their system allows homes to be built faster and stronger. Rather than bond the bricks with mortar, they use a construction adhesive (much like liquid nails) which bonds to the brick, not just sticks to it. Once the bricks are glued together, they form a monolithic wall, much like a poured concrete wall.
The clay in their bricks is treated with a non toxic, environmentally friendly chemical that neutralizes the polarity of the clay molecule, making the clay essentially waterproof because there is no electrical charge to attract and hold the water molecule.