We believe in the power of our individual voice and collective voice as a whole. Together we can change the world. I can, you can, we can. Here and now, from this day forward. They appear to be aiming to build technological widgets including web and social platforms to bring change throughout the world.
Their current service is a "Eco Safe badge" that includes an ability to create PDF's of web pages and send them via email. The idea is it bypasses use of paper.