Hmm, interesting thought raised by Michael Kanellos. Can 'green' technology or business become hip to the extent that people will camp out overnight for a green product launch?
Hurm. He portrays green technology like solar panels as incredibly boring. He suggests that green business is soley about energy generation. Well, energy generation is rather boring and it's especially boring watching a solar panel do it's job because, well, it just sits there. But I find them rather interesting technologies. Maybe that's why I end up with a 'group 4 boarding pass' though I totally have missed the point of why he thinks that means anything.
He suggests this is a flaw of these companies. That because they can't help but be boring, then 'nobody' will pay attention to these technologies, and because they're not ever going to be hip they'll never make an impact. Hurm.
If that's the way things turn out, then it's a sad commentary on human's ability to reason. Supposedly the ability to reason is the great achievement of humanity over other animals. That ability to reason is what enabled our species to win out in the struggle of evolution to become the dominant species of this planet. But we are in a trap created by the technology created by our ability to reason.
It is clear, in a reason and logic way of looking at our situation, that 'we' (humanity) need to change our ways. But to say we aren't going to change our ways because the alternatives aren't hip, well, that says our human brethren are not using their reasoning abilities.
Sigh. Can I migrate to another planet? Please?