Friday, November 10, 2006

Black Gold, the movie that explains the coffee industry

What is Fair Trade coffee? You've probably seen this in the organic friendly stores but if you're like me you don't know what it means, why it's important, "they" just make it seem like the right thing to do.

Black Gold: Wake Up and Smell The Coffee purports to explain the coffee industry, especially the high end coffee shops that are infesting America, and explain how much of the high priced coffee money reaches the producer. Actually: "while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields" as we might have suspected, very little of the price for that Mocha Grande makes it to the farmers that grew the stuff.

The movie apparently focuses on the Ethiopian coffee industry. But the issues it explains ought to be global due to the effect of globalization.

Tree Hugger has further explanation: Black Gold: A Coffee Film That Has Starbucks Scared


Black Gold Movie